Rescue Chocolate is a new gourmet chocolate company that donates all of its net profits to organizations working to resolve the U.S. pet overpopulation problem. According to its website, Rescue Chocolate is “the sweetest way to save a life.”
The company announced this week that its January beneficiaries will be the International Fund for Animal Welfare (IFAW) and the World Society for the Protection of Animals (WSPA), two non-profits working together to organize animal rescue efforts in Haiti following the devastating earthquake last week.
“People want their shopping dollars to do double duty these days,” said Sarah Gross, the founder of Rescue Chocolate. “It’s not enough to just go out and buy a really great-tasting chocolate bar. They like it when their money is paid forward and given to a socially responsible cause. We all want to do anything possible to help Haiti right now.”
In addition to the ingredients and flavor, Rescue Chocolate bar wrappers also include a pitch to do good on behalf of the animals. The Peanut Butter Pit Bull wrapper advocates against breed-specific legislation and features the company’s mascot, a cuddly Pit Bull. The Pick Me! Pepper wrapper lobbies for pet adoptions from shelters rather than pet shops (which may have dogs from puppy mills) or breeders.
Two new flavors to be introduced later this year are Fosterrific Peppermint, whose wrapper will encourage the fostering of homeless dogs and cats, and The Fix, whose wrapper will urge pet owners to prevent unwanted litters.
The company is located in Brooklyn, NY, where the chocolate is produced in the Belgian tradition, with ingredients including pure cocoa butter and natural bourbon vanilla. It is 100-percent vegan and Kosher Parve.
To enjoy gourmet chocolate while helping worthy causes, visit Rescue Chocolate.
PHOTOS: rescuechocolate.com and chocolatebytes.com