You’re not alone. The video went viral when it made its YouTube debut on September 20. Within 24 hours, more than 1 million viewers watched the dogs spinning in chairs, leaping over band members, jumping hurdles and performing many other not-so-stupid pet tricks. As of today, it has been viewed more than 5.7 million times.
The dogs were trained by Lauren Henry and Roland Sonnenburg, along with their team from Talented Animals. The Talented Animals Blog provides a fascinating, behind-the-scenes look at the extremely complicated creation of the video.
According to the blog, Damian Kulash, OK Go’s lead singer, told the trainers, “We want the band members to support the dogs and dance with the dogs, and we want it to be magical and charming, and something that has never been done before. No canine agility, freestyle, or obedience. And no cutsey tricks or circus acts. Something new.”
Kulash also stipulated that he wanted the video shot in one take, with no cuts. This sent shivers down the trainers’ spines. “Without cuts, the animals would have to all work at the same time with their trainers far away, and we would need to get each dog and trainer and bandmember and crewmember to nail every single behavior all in the same take,” the blog reports. “Not bloody likely.”
But thanks to the hard work of the trainers, band and dogs (and goat), Kulash’s vision was fully realized. The video was directed by Trish Sie and OK Go.
“It took 124 takes,” Kulash told NME.com. “The video you see is one whole take and what you see is all take 72.”
That take is now delighting millions of viewers. The video ends with a request to donate to animal rescue via http://www.okgo.net/dogs. The net proceeds from all videos purchased from that website are going to the ASPCA, specifically to support rural, volunteer-run U.S. animal shelters.
“You can buy the video at whichever price you like, and you can buy it as many times as you like,” the website states. “Just keep in mind, the profits are going to save animals. Be generous.”