News of the ad quickly spread across social media this morning, infuriating animal lovers. A Facebook group called Pit Bulls Against McDonald’s, launched this morning, already has more than 300 members. Hundreds have signed a Change.org petition calling for McDonald’s to pull the ad.
McDonald’s announced earlier this week that it will stop using what chef Jamie Oliver referred to as “pink slime” – meat byproducts treated with ammonium hydroxide to kill E. coli and other bacteria. The company issued a statement stressing its commitment to food safety.
“The truth? We wouldn’t even let our dogs eat their cancer-causing nuggets,” said a Facebook status update for Dolly’s Foundation, a Pit Bull rescue and advocacy group that helped save the life of Harper, a swimmer-syndrome puppy found in a trash bag. “Our dogs get human-grade food, which is more than I can say for the processed, cancer-causing, ammonia-riddled crap they try and pass as food.”
According to a status update on the Pit Bulls Against McDonald’s Facebook page, “We’re hearing reports that the ad has been, or will be pulled. This is not good enough. We are sick and tired of these corporations attacking our dogs and then saying ‘whoops,’ pulling the ads, and no one has to know. The damage has been done. We want to see a Pit Bull in a McDonald’s commercial to show they are sorry!”
You can call McDonald’s corporate headquarters to complain about the commercial at 800-244-6227.
UPDATE: McDonald’s has released the following statement: “Recently we ran a local radio spot that was insensitive in its mention of pit bulls. Thank you to everyone who voiced their concerns. We apologize. We are pulling the ad, and we’ll do a better job next time. It’s never our intent to offend anyone with how we communicate news about McDonald’s.”