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McDonald’s Ad Says Its Food is Less Risky Than Petting a Pit Bull

McDonalds Chicken McBites Pit Bull adMcDonald’s is introducing a new item on its menu called Chicken McBites. To promote it, a radio commercial says that eating McBites “isn’t risky. You know what’s risky? Petting a stray Pit Bull.”

News of the ad quickly spread across social media this morning, infuriating animal lovers. A Facebook group called Pit Bulls Against McDonald’s, launched this morning, already has more than 300 members. Hundreds have signed a Change.org petition calling for McDonald’s to pull the ad.

McDonald’s announced earlier this week that it will stop using what chef Jamie Oliver referred to as “pink slime” – meat byproducts treated with ammonium hydroxide to kill E. coli and other bacteria. The company issued a statement stressing its commitment to food safety.

“The truth? We wouldn’t even let our dogs eat their cancer-causing nuggets,” said a Facebook status update for Dolly’s Foundation, a Pit Bull rescue and advocacy group that helped save the life of Harper, a swimmer-syndrome puppy found in a trash bag. “Our dogs get human-grade food, which is more than I can say for the processed, cancer-causing, ammonia-riddled crap they try and pass as food.”

According to a status update on the Pit Bulls Against McDonald’s Facebook page, “We’re hearing reports that the ad has been, or will be pulled. This is not good enough. We are sick and tired of these corporations attacking our dogs and then saying ‘whoops,’ pulling the ads, and no one has to know. The damage has been done. We want to see a Pit Bull in a McDonald’s commercial to show they are sorry!”

You can call McDonald’s corporate headquarters to complain about the commercial at 800-244-6227.

UPDATE: McDonald’s has released the following statement: “Recently we ran a local radio spot that was insensitive in its mention of pit bulls. Thank you to everyone who voiced their concerns. We apologize. We are pulling the ad, and we’ll do a better job next time. It’s never our intent to offend anyone with how we communicate news about McDonald’s.”

PHOTO: Facebook (This graphic was created by Stephanie Filer of Animal Rescue League of Iowa, who was the first to post about the ad on social media sites)

Laura Goldman

Laura Goldman is senior social media writer for i Love Dogs, Inc. She does love dogs. And elephants and turtles. Along with writing about the loves of her life, Laura likes to play with her two pound pups and tell anyone who'll listen just how awesome Pit Bulls are.

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February 3, 2012 By : Category : DOG NEWS Tags:
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I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post

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  1. [...] truth? We wouldn’t even let our dogs eat their cancer-causing nuggets,” said Dolly’s Foundation, a pitbull rescue group. “Our dogs get human-grade food, which is more than I can say for the [...]