Shining in the glossy pages of the new book, “Rabid: Are You Crazy About Your Dog or Just Crazy,” is a dog modeling the brilliant, 52-carat Amour, Amour diamond dog collar. Part of the i Love Dogs Diamonds signature “La Collection De Bijoux,” the Amour, Amour is the world’s most expensive dog collar.
“Rabid,” written by Pamela Redmond Satran, takes a look inside the dog house that is the $55 billion-a-year pet business. About 40 percent of American households own a dog, adding up to 78.2 million canine companions in the U.S. alone. With dogs at the top of the pet industry pack, it’s no wonder caring for one’s dog, dog admiration or in some cases, dog worship, has become totally over the top.
“Dog owners believe our dogs deserve the best, and will dig deep to provide it for them,” Satran said. “i Love Dogs Diamonds quite rightly draws the connection between our emotional attachment to our dogs and spending generously on them.”
Dog-centric products have been marking their territory in this billion-dollar industry, including everything from doggie treadmills to dog swimming pools, caffeine-free doggie java, doggie massage, dog perfume, aromatherapy, hair coloring to, yes, diamond dog collars.
“The Amour, Amour collar is listed in ‘Rabid’ with a full-page picture, among the world’s most expensive dog products, which range from a $50 tin of specially prepared caviar, to a $5,000 crystal bathtub and up to the top of the top, the Amour, Amour,” Satran said.
Dubbed “the Bugatti of dog collars” by Forbes Senior Editor Matt Miller, the Amour, Amour is adorned with 1,600 hand-set diamonds. Its chandelier design features a stunning 7-carat, D-IF, brilliant-shaped centerpiece, with an 18-carat white gold and crocodile leather exterior.
Satran added, “Not every reader of ‘Rabid’ will be able to afford to buy their dog a diamond necklace, but most love their dogs so much they wish they could!”
With full-color illustrations throughout, “Rabid” holds a humorous mirror up to our dog-centered society, allowing us to recognize these antics in our own behavior and compare notes with other dog-centered pet parents. “Rabid” will hit bookshelves and e-readers on Oct. 16.